MKTG 3001 is also offered in Spring 2025
MKTG 3001 is also offered in Fall 2024
MKTG 3001 is also offered in Spring 2024
MKTG 3001 is also offered in Fall 2023
MKTG 3001 is also offered in Summer 2023
MKTG 3001 is also offered in Spring 2023
MKTG 3001 is also offered in Fall 2022
MKTG 3001 is also offered in Summer 2022
MKTG 3001 is also offered in Spring 2022
MKTG 3001 is also offered in Fall 2021
MKTG 3001 is also offered in Summer 2021
Summer 2020 | MKTG 3001 Section 301: Principles of Marketing (83383)
- Instructor(s)
- Class Component:
- Lecture
- Credits:
- 3 Credits
- Grading Basis:
- Student Option
- Instructor Consent:
- No Special Consent Required
- Instruction Mode:
- Completely Online
- Class Attributes:
College of Continuing Education
Online Course
- Times and Locations:
Summer Session 14 wk
12:00AM - 12:00AM
Off Campus
Virtual Rooms ONLINEONLY
- Enrollment Status:
Open (30 of 35 seats filled)
- Also Offered:
- Course Catalog Description:
- Introduction to terms, concepts, and skills for analyzing marketing problems. Factors outside the organization affecting its product, pricing, promotion, and distribution decisions. Cases from actual organizations. prereq: ECON 1101
- Class Notes:
- For more course details, see https://ccaps.umn.edu/oes-course-category/marketing
- Class Description:
- This is a fully online section offered through Online and Distance Learning (ODL), College of Continuing Education. Visit "Class URL" for ODL policies, including fee and financial aid information. You work independently, not as part of a student group. After taking this course, you'll never look at marketing--whether in the form of advertising, retailing, or personal selling--in quite the same way. You will be introduced to terms, concepts, and skills needed for analyzing marketing problems. The course will help you explore those factors outside an organization that affect its product, pricing, promotion, and distribution decisions. We will analyze, describe, and discuss cases from actual organizations. At the conclusion of this course, you should be able to: --apply key marketing terms and concepts; --understand and apply the marketing process; --describe how marketing affects our lives; --develop basic analytical skills used in making marketing-related decisions; --discuss marketing strategy alternatives; and --integrate all marketing elements into a written proposal for a marketing plan.
- Grading:
- Other Grading Information: See attached syllabus
- Exam Format:
- multiple choice and short answer questions
- Class Format:
- Online
- Workload:
- Other Workload: See attached syllabus
- Textbooks:
- https://bookstores.umn.edu/course-lookup/83383/1205
- Instructor Supplied Information Last Updated:
- 27 March 2014
ClassInfo Links - Summer 2020 Marketing Classes