MKTG 6075 is also offered in Spring 2025
MKTG 6075 is also offered in Fall 2024
MKTG 6075 is also offered in Spring 2024
MKTG 6075 is also offered in Fall 2023
MKTG 6075 is also offered in Spring 2023
MKTG 6075 is also offered in Fall 2022
MKTG 6075 is also offered in Spring 2022
MKTG 6075 is also offered in Fall 2021
Spring 2020 | MKTG 6075 Section 070: Pricing Strategy (65283)
- Instructor(s)
- Class Component:
- Lecture
- Credits:
- 4 Credits
- Grading Basis:
- Student Option No Audit
- Instructor Consent:
- No Special Consent Required
- Instruction Mode:
- Completely Online
- Class Attributes:
Online Course
- Times and Locations:
Regular Academic Session
Off Campus
Virtual Rooms ONLINEONLY
- Enrollment Status:
Closed (29 of 15 seats filled)
- Also Offered:
- Course Catalog Description:
- Framework for assessing pricing decisions. Pricing in business-to-business markets, consumer goods markets, services, and not-for-profit companies. prereq: MBA 6210, MBA student
- Class Notes:
- http://classinfo.umn.edu/?MKTG6075+spring2020
- Class Description:
"Most executives name pricing as their major challenge and their major weakness" (Kotler)
"For marketing strategist, [pricing] is the moment of truth - all of marketing comes to focus on the pricing decision" (Corey)The purpose of this course is to present a framework that can help you handle these pricing challenges, or moments of truth, more effectively throughout your business career. The course provides a customer perspective - we study such issues as economic value, price sensitivity, price perceptions, and fairness. From a company perspective we study such issues as costs, profitability and capabilities. From a competitive perspective we study such issues as price wars and price leadership. We also discuss the role of collaborators, such as channels of distribution, government and the media. Along the way we'll study pricing in a variety of settings, including business-to-business markets, consumer packaged goods, medical industry, services, new products, etc. Throughout we'll learn and apply marketing theory, and try to have some fun.
- Who Should Take This Class?:
- This course is reserved for MBA students. If you are a non-MBA student seeking to take this course, fill out the petition form found at goo.gl/9Y9PR5. Additional information, including petition deadlines, can be found at http://carlsonschool.umn.edu/degrees/master-business-administration/part-time-mba/admissions/mba-course-petition-form
- Learning Objectives:
Participants will demonstrate their ability to apply tools like customer economic value, price sensitivity analysis, profitability analyses, and competitive analysis through exercises and cases.
Participants will demonstrate their ability to communicate their ability to make price decisions by engaging in class discussions of exercises and cases.
Participants will demonstrate their ability to synthesize and apply their understanding of pricing by diagnosing a number of pricing exercises and case studies using concepts developed in class related to costs, value, competitors and channels to make concrete qualitative and quantitative recommendations
- Textbooks:
- https://bookstores.umn.edu/course-lookup/65283/1203
- Instructor Supplied Information Last Updated:
- 8 February 2017
ClassInfo Links - Spring 2020 Marketing Classes