ClassInfo - Spring 2019 Anthropology Classes

Spring 2019 | ANTH 5121 Section 001: Business Anthropology (55270)

Instructor(s): William Beeman
Class Component:: Lecture
Credits:: 2 Credits
Grading Basis:: Student Option
Instructor Consent:: No Special Consent Required
Instruction Mode:: In Person Term Based
Meets With:: ANTH 4121 Section 001
Times and Locations:: Regular Academic Session

01/22/2019 - 05/06/2019

Wed 09:30AM - 12:00PM

UMTC, West Bank

Hubert H Humphrey Center 30
Enrollment Status:: Open (1 of 2 seats filled)

Course Catalog Description:: Anthropological/ethnographic understandings/research techniques. prereq: MBA student
Class Description:: This is a seminar designed both for students of anthropology and students of business and management. During the course of the semester we will explore the ways in which anthropological understandings and research techniques?particularly ethnographic techniques?can be used to enhance the study and practice of business. Topics to be covered during the semester include ethnography in the marketplace, anthropology and advertising, design anthropology, anthropology and management techniques, anthropology and international business. Students will carry out a number of practical fieldwork assignments during the semester which will help them develop their skills as ethnographic analysts and interviewers. Students will be asked to write four Reflection Papers of approximately 1-2 pages based on readings and external observations. The final exercise for the course will be a fieldwork project using ethnographic techniques to address a problem in organization, marketing, design or business behavior. The results of the field projects will be presented in May, accompanied by a written report on the fieldwork and results.
Textbooks:: https://bookstores.umn.edu/course-lookup/55270/1193
Instructor Supplied Information Last Updated:: 12 November 2014

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