2 classes matched your search criteria.

Spring 2019  |  MKTG 6050 Section 050: Business Research Methods (57555)

Instructor(s)
Class Component:
Lecture
Credits:
2 Credits
Grading Basis:
A-F only
Instructor Consent:
No Special Consent Required
Instruction Mode:
In Person Term Based
Times and Locations:
First Half of Term
 
02/01/2019
Fri 08:00AM - 05:00PM
UMTC, West Bank
Carlson School of Management L-117
 
02/08/2019
Fri 08:00AM - 05:00PM
UMTC, West Bank
Carlson School of Management L-117
 
02/15/2019
Fri 08:00AM - 05:00PM
UMTC, West Bank
Carlson School of Management L-117
Enrollment Status:
Open (8 of 48 seats filled)
Also Offered:
Course Catalog Description:
Business Research Methods -This course focuses on learning how to use quantitative analysis tools to solve real-life problems in business. Rather than developing complicated mathematical models, the course aims at learning how to apply analytic techniques to a typical business decision problem, obtaining business management insights and developing recommendations. The lecture and group activities will be topic driven and sample topics include market analysis, targeting, customer value assessment, and new product development. Considering the popularity and convenience of it in business decisions, Excel will be the main software for the course, with occasional application of SPSS for a few specific functions."
Class Notes:
This class meets: 2/1,2/8 & 2/15 only. 8-5pm http://classinfo.umn.edu/?MKTG6050+spring2019
Class Description:
The main goal of the course is to teach students to use certain methods of quantitative analytics as a systematic and analytical approach to business decision making. An analytical approach will enable students to: identify alternative business options and actions; calibrate the opportunity costs associated with each option; and choose one or more options that have the highest likelihood of helping decision makers achieve their business goals.
The course will be a combination of lectures, exercises, and case discussions. Lectures will cover the concepts and models you need to understand and apply the scientific approach to business decision making. The application of these concepts to practice will be illustrated in the cases, readings, and the examples/exercises. Several business decision making concepts will be covered and operationalized in the course, such as segmentation, targeting, positioning, and marketing resource allocation. Through the software tools, you will have hands-on opportunities to apply the concepts and models to resolve real-life business problems.
The course assumes a working knowledge of basic statistics. We will use Microsoft Excel as our primary statistical software. Please make sure your laptop is installed with Excel prior to our first class.
Who Should Take This Class?:
This course is reserved for MBA students. If you are a non-MBA student seeking to take this course, fill out the petition form found at goo.gl/9Y9PR5. Additional information, including petition deadlines, can be found at http://carlsonschool.umn.edu/degrees/master-business-administration/part-time-mba/admissions/mba-course-petition-form
Textbooks:
https://bookstores.umn.edu/course-lookup/57555/1193
Instructor Supplied Information Last Updated:
8 February 2017

Spring 2019  |  MKTG 6050 Section 051: Business Research Methods (57556)

Instructor(s)
Class Component:
Lecture
Credits:
2 Credits
Grading Basis:
A-F only
Instructor Consent:
No Special Consent Required
Instruction Mode:
In Person Term Based
Times and Locations:
First Half of Term
 
02/02/2019
Sat 08:00AM - 05:00PM
UMTC, West Bank
Carlson School of Management L-117
 
02/09/2019
Sat 08:00AM - 05:00PM
UMTC, West Bank
Carlson School of Management L-117
 
02/16/2019
Sat 08:00AM - 05:00PM
UMTC, West Bank
Carlson School of Management L-117
Enrollment Status:
Open (21 of 48 seats filled)
Also Offered:
Course Catalog Description:
Business Research Methods -This course focuses on learning how to use quantitative analysis tools to solve real-life problems in business. Rather than developing complicated mathematical models, the course aims at learning how to apply analytic techniques to a typical business decision problem, obtaining business management insights and developing recommendations. The lecture and group activities will be topic driven and sample topics include market analysis, targeting, customer value assessment, and new product development. Considering the popularity and convenience of it in business decisions, Excel will be the main software for the course, with occasional application of SPSS for a few specific functions."
Class Notes:
This class meets: 2/2, 2/9 & 2/16 only. 8-5pm http://classinfo.umn.edu/?MKTG6050+spring2019
Class Description:
The main goal of the course is to teach students to use certain methods of quantitative analytics as a systematic and analytical approach to business decision making. An analytical approach will enable students to: identify alternative business options and actions; calibrate the opportunity costs associated with each option; and choose one or more options that have the highest likelihood of helping decision makers achieve their business goals.
The course will be a combination of lectures, exercises, and case discussions. Lectures will cover the concepts and models you need to understand and apply the scientific approach to business decision making. The application of these concepts to practice will be illustrated in the cases, readings, and the examples/exercises. Several business decision making concepts will be covered and operationalized in the course, such as segmentation, targeting, positioning, and marketing resource allocation. Through the software tools, you will have hands-on opportunities to apply the concepts and models to resolve real-life business problems.
The course assumes a working knowledge of basic statistics. We will use Microsoft Excel as our primary statistical software. Please make sure your laptop is installed with Excel prior to our first class.
Who Should Take This Class?:
This course is reserved for MBA students. If you are a non-MBA student seeking to take this course, fill out the petition form found at goo.gl/9Y9PR5. Additional information, including petition deadlines, can be found at http://carlsonschool.umn.edu/degrees/master-business-administration/part-time-mba/admissions/mba-course-petition-form
Textbooks:
https://bookstores.umn.edu/course-lookup/57556/1193
Instructor Supplied Information Last Updated:
8 February 2017

ClassInfo Links - Spring 2019 Marketing Classes

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