Spring 2019  |  MKTG 4050 Section 001: Advertising and Promotion (57136)

Instructor(s)
Class Component:
Lecture
Credits:
4 Credits
Grading Basis:
A-F or Audit
Instructor Consent:
No Special Consent Required
Instruction Mode:
In Person Term Based
Times and Locations:
Regular Academic Session
 
01/22/2019 - 05/06/2019
Tue, Thu 01:45PM - 03:25PM
UMTC, West Bank
Carlson School of Management 2-215
Enrollment Status:
Open (50 of 65 seats filled)
Also Offered:
Course Catalog Description:
Managing/integrating communication aspects of marketing. Advertising, sales promotion, public relations. Setting objectives, selecting media. Measuring effectiveness. Sales promotion techniques. Issues in global IMC. prereq: MKTG 3010 and MKTG 3040 or instructor approval
Class Description:
Student may contact the instructor or department for information.
Textbooks:
https://bookstores.umn.edu/course-lookup/57136/1193

ClassInfo Links - Spring 2019 Marketing Classes

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