Fall 2018  |  COMM 3431 Section 001: Persuasion Theories (34729)

Instructor(s)
Class Component:
Lecture
Credits:
3 Credits
Grading Basis:
Student Option
Instructor Consent:
No Special Consent Required
Instruction Mode:
In Person Term Based
Times and Locations:
Regular Academic Session
 
09/04/2018 - 12/12/2018
Mon, Wed 11:15AM - 12:30PM
UMTC, East Bank
Civil Engineering Building 212
Enrollment Status:
Closed (49 of 50 seats filled)
Also Offered:
Course Catalog Description:
Sociological, psychological, and communication perspectives. Theoretical knowledge applied to persuasion problems. prereq: Soph recommended
Class Description:
Persuasion Theories is an introduction to the infinitely complex phenomenon of persuasion. There are three basic objectives for the course: (1) Understand the basic theories of persuasion, and be familiar with the research findings; (2) Demonstrate understanding of persuasion processes in a variety of communication contexts; and (3) Learn to be a critical consumer of persuasive messages. Course assignments include 3 analysis papers where students find examples of persuasive messages and analyze them using various theories, regular in-class group discussions, 4 tests, and a group project designed to counteract the effects of advertising for a chosen product or service.
Grading:
4 tests (50% of the course grade)
3 analysis papers (22% of the course grade)
Group project (18% of the course grade)
In-class group discussions (10% of the course grade)
Exam Format:
16 multiple choice questions, 3 short answer/definition questions
Class Format:
60% Lecture
10% Discussion
10% Laboratory
10% Other Style group projects
Workload:
25-30 Pages Reading Per Week
20 Pages Writing Per Term
4 Tests
3 Individual Papers
1 Group Paper
Textbooks:
https://bookstores.umn.edu/course-lookup/34729/1189
Past Syllabi:
http://classinfo.umn.edu/syllabi/rosex013_COMM3431_Spring2016.pdf (Spring 2016)
Instructor Supplied Information Last Updated:
1 November 2015

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