Fall 2017  |  COMM 3431 Section 001: Persuasion Theories (14049)

Instructor(s)
Class Component:
Lecture
Credits:
3 Credits
Grading Basis:
Student Option
Instructor Consent:
No Special Consent Required
Instruction Mode:
In Person Term Based
Times and Locations:
Regular Academic Session
 
09/05/2017 - 12/13/2017
Mon, Wed 08:15AM - 09:30AM
UMTC, East Bank
Ford Hall B10
Also Offered:
Course Catalog Description:
Sociological, psychological, and communication perspectives. Theoretical knowledge applied to persuasion problems. prereq: Soph recommended
Class Description:
This course is designed to familiarize you with the complex and dynamic phenomenon of persuasion as a form of human communication. There are three basic objectives for the course: 1) To be able to understand the concept of persuasion from a theoretical perspective, and be familiar with the research findings on the persuasion process. 2) To demonstrate understanding of the process of persuasion in a variety of communication contexts, through oral and written exercises. 3) To be a critical consumer of persuasive messages.
Grading:
12% Midterm Exam
12% Final Exam
25% Reports/Papers
12% Special Projects
25% Quizzes
12% Class Participation
Exam Format:
Mixture of multiple choice and short answer/definition questions
Class Format:
80% Lecture
20% Discussion
Workload:
25 Pages Reading Per Week
30 Pages Writing Per Term
4 Exam(s)
4 Paper(s)
Other Workload: Group advertising campaign project
Textbooks:
https://bookstores.umn.edu/course-lookup/14049/1179
Instructor Supplied Information Last Updated:
4 September 2007

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