2 classes matched your search criteria.

Fall 2017  |  MKTG 4072 Section 001: Marketing-in-Action: Marketing Practicum (32104)

Instructor(s)
Class Component:
Lecture
Credits:
4 Credits
Grading Basis:
A-F or Audit
Instructor Consent:
No Special Consent Required
Instruction Mode:
In Person Term Based
Times and Locations:
Regular Academic Session
 
09/05/2017 - 12/13/2017
Tue, Thu 08:00AM - 09:40AM
UMTC, West Bank
Carlson School of Management 1-149
Also Offered:
Course Catalog Description:
The course focuses on developing and practicing skills that successful marketers need in today's market. Class sessions will primarily consist of developing and presenting final deliverables for real-life marketing problems, while gaining real-time ongoing feedback from the instructor. Topics may include analyzing business models, sizing new markets, developing a brand promotion plan, pricing a product, forecasting product adoption, among others. The course will conclude with a multi-week, interactive simulation in which students compete in groups as they manage a product. Prerequisite: MKTG 3001 OR CSOM Major OR NonMajor OR Acct Cert, Housing Studies, Retail Merch, Bio Prod (Mktg subplan), OR Journalism
Class Description:
Student may contact the instructor or department for information.
Textbooks:
https://bookstores.umn.edu/course-lookup/32104/1179

Fall 2017  |  MKTG 4072 Section 002: Marketing-in-Action: Marketing Practicum (32105)

Instructor(s)
Class Component:
Lecture
Credits:
4 Credits
Grading Basis:
A-F or Audit
Instructor Consent:
No Special Consent Required
Instruction Mode:
In Person Term Based
Times and Locations:
Regular Academic Session
 
09/05/2017 - 12/13/2017
Tue, Thu 09:55AM - 11:35AM
UMTC, West Bank
Carlson School of Management 1-149
Also Offered:
Course Catalog Description:
The course focuses on developing and practicing skills that successful marketers need in today's market. Class sessions will primarily consist of developing and presenting final deliverables for real-life marketing problems, while gaining real-time ongoing feedback from the instructor. Topics may include analyzing business models, sizing new markets, developing a brand promotion plan, pricing a product, forecasting product adoption, among others. The course will conclude with a multi-week, interactive simulation in which students compete in groups as they manage a product. Prerequisite: MKTG 3001 OR CSOM Major OR NonMajor OR Acct Cert, Housing Studies, Retail Merch, Bio Prod (Mktg subplan), OR Journalism
Class Description:
Student may contact the instructor or department for information.
Textbooks:
https://bookstores.umn.edu/course-lookup/32105/1179

ClassInfo Links - Fall 2017 Marketing Classes

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