MKTG 6085 is also offered in Spring 2025
MKTG 6085 is also offered in Spring 2024
MKTG 6085 is also offered in Summer 2023
MKTG 6085 is also offered in Spring 2023
MKTG 6085 is also offered in Summer 2022
MKTG 6085 is also offered in Summer 2021
Summer 2017 | MKTG 6085 Section 050: Harnessing Consumer Irrationality (83606)
- Instructor(s)
- Class Component:
- Lecture
- Credits:
- 2 Credits
- Grading Basis:
- A-F only
- Instructor Consent:
- No Special Consent Required
- Instruction Mode:
- In Person Term Based
- Times and Locations:
Extended Regular Session
UMTC, West Bank
Carlson School of Management 1-143
UMTC, West Bank
Carlson School of Management 1-143
UMTC, West Bank
Carlson School of Management 1-143
- Also Offered:
- Course Catalog Description:
- People do surprising and funny things. Business leaders, policy makers, and scientists long have been interested in why people do what they do, and for a long time that interest has fallen under the rubric of a 'rational man' model. It is now clear that the rational model is imperfect, at best. This course takes a look at the less rational side of life, studying the shortcuts, the low road, and the error-prone processes that enable people to feel, decide, and act efficiently - despite costs to rationality. For most of the past 200 years, most of what organizations, politicians, and well-meaning people did in order to make consumers change their behavior consisted of what might be called "shoves" - heavy-handed, choice-restricting, highly-incentivized, information-dense treatments that basically told consumers what to do (or else!). Those, by and large, do not work. Not only do they not work, they are costly and can even make the unwanted behavior emerge even more than before the shove by creating boomerang or counterproductive effects.
- Class Notes:
- This course meets: 8/4, 8/5 & 8/11, 8am-5pm. Credit will not be granted if credit has been received for MKTG 6090 "The Surprising, Sometimes Irrational Behavior of Consumers" with Kathleen Vohs. http://classinfo.umn.edu/?vohsx005+MKTG6085+Summer2017 No new enrollment after 7/14/17
- Class Description:
- People do surprising and funny things. Scientists long have been interested in why people do what they do, and for a long time that interest has fallen under the rubric of a ‘rational man' model. Scientists now know that the rational model is imperfect, at best. This course takes a look at the less rational side of life, studying the shortcuts, the low road, and the error-prone processes that enable people to feel, decide, and act efficiently - despite costs to rationality. This course draws in Nobel prize winning research in behavioral economics, as well as social psychology, personality psychology, and judgment and decision making.
- Who Should Take This Class?:
- This interdisciplinary course will be particularly relevant to students with interests in Marketing, Strategy, Behavioral Finance, Policy, General Management, and Behavioral Sciences (such as communications, psychology, sociology). Topics covered likely will include: Rationality and violations of rationality, choice complexity, intertemporal choice, emotional influences on choice, spending and savings behavior, and choice architecture.
This course is reserved for MBA students. If you are a non-MBA student seeking to take this course, fill out the petition form found at goo.gl/9Y9PR5. Additional information, including petition deadlines, can be found at http://carlsonschool.umn.edu/degrees/master-business-administration/part-time-mba/admissions/mba-course-petition-form
- Learning Objectives:
- The goals of this course are twofold - a) to study basic principles underlying people's feelings, thoughts, and behaviors, b) To apply the principles to various aspects of business and policy.
- Textbooks:
- https://bookstores.umn.edu/course-lookup/83606/1175
- Instructor Supplied Information Last Updated:
- 16 February 2017
ClassInfo Links - Summer 2017 Marketing Classes