MKTG 6084 is also offered in Fall 2024
MKTG 6084 is also offered in Fall 2023
MKTG 6084 is also offered in Summer 2023
MKTG 6084 is also offered in Fall 2022
MKTG 6084 is also offered in Summer 2022
MKTG 6084 is also offered in Fall 2021
MKTG 6084 is also offered in Summer 2021
Summer 2017 | MKTG 6084 Section 050: Persuasion and Influence (83571)
- Instructor(s)
- Class Component:
- Lecture
- Credits:
- 2 Credits
- Grading Basis:
- A-F only
- Instructor Consent:
- No Special Consent Required
- Instruction Mode:
- In Person Term Based
- Times and Locations:
Extended Regular Session
UMTC, West Bank
Carlson School of Management 1-123
UMTC, West Bank
Carlson School of Management 1-123
UMTC, West Bank
Carlson School of Management 1-123
- Also Offered:
- Course Catalog Description:
- Successful marketers, leaders and communicators must not only make the right decisions-they must also influence others. Successfully managing other people depends on managing the influence process. Doing this effectively requires understanding the psychology of persuasion. This course is about the science of influence & persuasion. Through deeper understanding of human psychology, you will learn scientifically-tested and practical tools to become more influential in your dealings with consumers, clients, coworkers, & managers. Through a mix of lecture, discussion, reading, reflection, and experiential exercises, you will master the tools to be able to mobilize others by strategically crafting your communications. prereq: MBA 6210, MBA student
- Class Notes:
- This course will meet: June 2, 9 & 10th only. 8am-5pm. This course was previously offered as MKTG 6090 in Summer 2014 & Fall 2014. Students who took this course under MKTG 6090 will not be able to receive credit for MKTG 6084. http://classinfo.umn.edu/?vladasg+MKTG6084+Summer2017 No registration after May 11th, 2017
- Class Description:
- The ability to influence others and communicate persuasively is critical to a marketer's effectiveness. In this class you will learn about tools to influence, inspire, and shape others' behavior. Through a mix of lecture, discussion, and experiential exercises, you will master practical tools to become more persuasive and influential.
- Who Should Take This Class?:
- This course is reserved for MBA students. If you are a non-MBA student seeking to take this course, fill out the petition form found at goo.gl/9Y9PR5. Additional information, including petition deadlines, can be found at http://carlsonschool.umn.edu/degrees/master-business-administration/part-time-mba/admissions/mba-course-petition-form
- Learning Objectives:
- Learn the principles of persuasion
Harness the latest scientific evidence to create powerful, ethical, and lasting influence
Understand the psychology of the influence process
Master a practical toolkit for crafting strategic communications
By completing this course, students will (1) gain a greater understanding of the psychology of persuasion, (2) become expert at identifying opportunities to be leveraged in any persuasion situation, (3) develop a sense for how to strategically approach the persuasion process, and (4) learn a master persuasion toolkit.
- Textbooks:
- https://bookstores.umn.edu/course-lookup/83571/1175
- Instructor Supplied Information Last Updated:
- 16 February 2017
ClassInfo Links - Summer 2017 Marketing Classes