2 classes matched your search criteria.

Summer 2017  |  MKTG 3001 Section 020: Principles of Marketing (83496)

Instructor(s)
Class Component:
Lecture
Credits:
3 Credits
Grading Basis:
A-F or Audit
Instructor Consent:
No Special Consent Required
Instruction Mode:
In Person Term Based
Times and Locations:
Regular Academic Session
 
06/12/2017 - 08/04/2017
Mon, Wed 05:45PM - 08:15PM
UMTC, West Bank
Carlson School of Management 2-215
Also Offered:
Course Catalog Description:
Introduction to terms, concepts, and skills for analyzing marketing problems. Factors outside the organization affecting its product, pricing, promotion, and distribution decisions. Cases from actual organizations. prereq: ECON 1101
Class Description:
The student will learn the basic marketing concepts that drive corporate marketing strategy and will apply them through use classroom discussion, team presentations,guest speakers and video discussion techniques. Key Twin Cities Marketing Executives will make guest appearances throughout the semester to share their career experiences, techniques and ideas for marketing success in a challenging global corporate world. Students will learn, present and and apply marketing principles and their ideas in front of the class. Being able to present and apply ideas are a key ingredient to your future success in business. This is a "no penalty zone" for the student to learn and try their individually learned marketing techniques to establish their own style of applying marketing principles. Many of the reading materials and weekly chapter readings will be supplemented with lecture/discussion sessions from the instructor's experiences in the current business world. The goal is to make the text relevant to current business conditions. Reading the weekly chapters and completing quizzes will be critical for the on-going progress of the student and meeting of course objectives. Therefore, balancing depth and breadth of the chapter readings will be important an important objective to ensuring the course provides real world relevance.
Grading:
30% Midterm Exam
15% Final Exam
30% Quizzes
15% In-class Presentations
10% Class Participation
Exam Format:
Multiple Choice
Class Format:
30% Lecture
70% Discussion
Workload:
15-20 Pages Reading Per Week
3 Exam(s)
Textbooks:
https://bookstores.umn.edu/course-lookup/83496/1175
Instructor Supplied Information Last Updated:
21 May 2007

Summer 2017  |  MKTG 3001 Section A97: Principles of Marketing (83541)

Instructor(s)
Class Component:
Lecture
Credits:
3 Credits
Grading Basis:
A-F or Audit
Instructor Consent:
No Special Consent Required
Instruction Mode:
Online & Distance Lrng (ODL)
Class Attributes:
College of Continuing Education
Online Course
Times and Locations:
ODL Extended Reg Acad Session
 
05/22/2017 - 08/25/2017
12:00AM - 12:00AM
Off Campus
Also Offered:
Course Catalog Description:
Introduction to terms, concepts, and skills for analyzing marketing problems. Factors outside the organization affecting its product, pricing, promotion, and distribution decisions. Cases from actual organizations. prereq: ECON 1101
Class Notes:
For more course details, see https://plus.google.com/b/101253660380465076591/101253660380465076591/about After 11:59 Friday of the first week of the term, registration is closed and requires instructor permission.
Class Description:
This is a fully online section offered through Online and Distance Learning (ODL), College of Continuing Education. Visit "Class URL" for ODL policies, including fee and financial aid information. You work independently, not as part of a student group. After taking this course, you'll never look at marketing--whether in the form of advertising, retailing, or personal selling--in quite the same way. You will be introduced to terms, concepts, and skills needed for analyzing marketing problems. The course will help you explore those factors outside an organization that affect its product, pricing, promotion, and distribution decisions. We will analyze, describe, and discuss cases from actual organizations. At the conclusion of this course, you should be able to: --apply key marketing terms and concepts; --understand and apply the marketing process; --describe how marketing affects our lives; --develop basic analytical skills used in making marketing-related decisions; --discuss marketing strategy alternatives; and --integrate all marketing elements into a written proposal for a marketing plan.
Grading:
Other Grading Information: See attached syllabus
Exam Format:
multiple choice and short answer questions
Class Format:
Online
Workload:
Other Workload: See attached syllabus
Textbooks:
https://bookstores.umn.edu/course-lookup/83541/1175
Instructor Supplied Information Last Updated:
27 March 2014

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