2 classes matched your search criteria.

Spring 2016  |  MKTG 6082 Section 001: Brand Management (50227)

Instructor(s)
Class Component:
Lecture
Credits:
4 Credits
Grading Basis:
A-F only
Instructor Consent:
No Special Consent Required
Instruction Mode:
In Person Term Based
Times and Locations:
Regular Academic Session
 
01/19/2016 - 05/06/2016
Tue, Thu 09:55AM - 11:35AM
UMTC, West Bank
Carlson School of Management 1-142
Also Offered:
Course Catalog Description:
Management of brands/brand equity in modern business enterprises. Measuring brand equity. Building brand equity. Leveraging brand equity through brand extensions/alliances. Lectures, case studies, group brand projects. prereq: MBA 6210, MBA student
Class Description:
Student may contact the instructor or department for information.
Textbooks:
https://bookstores.umn.edu/course-lookup/50227/1163

Spring 2016  |  MKTG 6082 Section 090: Brand Management (50228)

Instructor(s)
Class Component:
Lecture
Credits:
4 Credits
Grading Basis:
A-F only
Instructor Consent:
No Special Consent Required
Instruction Mode:
In Person Term Based
Times and Locations:
Regular Academic Session
 
01/19/2016 - 05/06/2016
Mon 05:45PM - 09:05PM
UMTC, West Bank
Hanson Hall 1-107
Also Offered:
Course Catalog Description:
Management of brands/brand equity in modern business enterprises. Measuring brand equity. Building brand equity. Leveraging brand equity through brand extensions/alliances. Lectures, case studies, group brand projects. prereq: MBA 6210, MBA student
Class Description:
Student may contact the instructor or department for information.
Textbooks:
https://bookstores.umn.edu/course-lookup/50228/1163

ClassInfo Links - Spring 2016 Marketing Classes

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