ClassInfo - Spring 2016 Marketing Classes

Spring 2016 | MKTG 4092H Section 001: Globalization, Culture, and Brands (59557)

Instructor(s): Carlos Torelli
Class Component:: Lecture
Credits:: 2 Credits
Grading Basis:: A-F only
Instructor Consent:: No Special Consent Required
Instruction Mode:: In Person Term Based
Class Attributes:: Honors
Times and Locations:: First Half of Term

01/19/2016 - 03/07/2016

Tue, Thu 01:45PM - 03:25PM

UMTC, West Bank

Carlson School of Management L-118

Course Catalog Description:: How companies can take advantage of seismic changes/leverage cultural equity for growing businesses. Broad theoretical foundation for understanding impact of culture on business decisions, particularly for devising marketing strategies aimed at creating iconic brands that can resonate with multi-cultural consumers.
Class Description:: Student may contact the instructor or department for information.
Textbooks:: https://bookstores.umn.edu/course-lookup/59557/1163

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