2 classes matched your search criteria.
MBA 6240 is also offered in Spring 2022
MBA 6240 is also offered in Fall 2021
Spring 2016 | MBA 6240 Section 001: Competing in a Data-Driven Digital Age (55496)
- Instructor(s)
- Class Component:
- Lecture
- Credits:
- 2 Credits
- Grading Basis:
- A-F only
- Instructor Consent:
- No Special Consent Required
- Instruction Mode:
- In Person Term Based
- Times and Locations:
First Half of Term
Mon,
Wed 09:55AM - 11:35AM
UMTC, West Bank
Carlson School of Management 1-123
- Also Offered:
- Course Catalog Description:
- Contemporary managers must understand how the convergence of mobility, analytics, social media, cloud computing, and embedded devices are transforming firms, industries, markets and society. Using the foundation of data-driven business analytics, this course provides tools and frameworks for competing in the digital age. Students will learn general state-of-the-art analytics skills in the context of new platform based business models, digital search, big-data, social networks, social media and open innovation that pervade competition in the digital age. These will include the fundamentals of predictive modeling, large scale A/B testing, social networks analysis and an exposure to the work-horse tools of data-driven classification and prediction to explore patterns in rich datasets (such as k-nearest neighbors, classification trees and the design of recommendation systems). While this course will use case studies in the digital domain, the methods taught here have a wide range of applicability across functions and verticals in modern business environments. prereq: FT MBA student
- Class Description:
- Student may contact the instructor or department for information.
- Textbooks:
- https://bookstores.umn.edu/course-lookup/55496/1163
Spring 2016 | MBA 6240 Section 002: Competing in a Data-Driven Digital Age (55495)
- Instructor(s)
- Class Component:
- Lecture
- Credits:
- 2 Credits
- Grading Basis:
- A-F only
- Instructor Consent:
- No Special Consent Required
- Instruction Mode:
- In Person Term Based
- Times and Locations:
First Half of Term
Mon,
Wed 01:45PM - 03:25PM
UMTC, West Bank
Carlson School of Management 1-123
- Also Offered:
- Course Catalog Description:
- Contemporary managers must understand how the convergence of mobility, analytics, social media, cloud computing, and embedded devices are transforming firms, industries, markets and society. Using the foundation of data-driven business analytics, this course provides tools and frameworks for competing in the digital age. Students will learn general state-of-the-art analytics skills in the context of new platform based business models, digital search, big-data, social networks, social media and open innovation that pervade competition in the digital age. These will include the fundamentals of predictive modeling, large scale A/B testing, social networks analysis and an exposure to the work-horse tools of data-driven classification and prediction to explore patterns in rich datasets (such as k-nearest neighbors, classification trees and the design of recommendation systems). While this course will use case studies in the digital domain, the methods taught here have a wide range of applicability across functions and verticals in modern business environments. prereq: FT MBA student
- Class Description:
- Student may contact the instructor or department for information.
- Textbooks:
- https://bookstores.umn.edu/course-lookup/55495/1163
ClassInfo Links - Spring 2016 Master of Business Admin Classes