2 classes matched your search criteria.

Fall 2015  |  MKTG 8810 Section 001: Consumer Behavior Special Topics (24594)

Instructor(s)
Class Component:
Lecture
Credits:
2 Credits
Grading Basis:
A-F or Audit
Instructor Consent:
No Special Consent Required
Instruction Mode:
In Person Term Based
Class Attributes:
Topics Course
Times and Locations:
First Half of Term
 
09/08/2015 - 10/26/2015
UMTC, West Bank
Also Offered:
Course Catalog Description:
Theories of consumer categorization. Literature on brand categories, category measurement, brand extensions/dilution/affect. Readings from branding literature. Theoretical analysis. prereq: Doctoral student or [master's program student, instr consent]
Class Description:
Student may contact the instructor or department for information.
Textbooks:
https://bookstores.umn.edu/course-lookup/24594/1159

Fall 2015  |  MKTG 8810 Section 002: Consumer Behavior Special Topics (26486)

Instructor(s)
Class Component:
Lecture
Credits:
2 Credits
Grading Basis:
A-F or Audit
Instructor Consent:
No Special Consent Required
Instruction Mode:
In Person Term Based
Class Attributes:
Topics Course
Times and Locations:
Second Half of Term
 
10/27/2015 - 12/16/2015
Tue 01:30PM - 04:30PM
UMTC, West Bank
Carlson School of Management L-122
Also Offered:
Course Catalog Description:
Theories of consumer categorization. Literature on brand categories, category measurement, brand extensions/dilution/affect. Readings from branding literature. Theoretical analysis. prereq: Doctoral student or [master's program student, instr consent]
Class Notes:
This course will meet in CSOM 3-377
Class Description:
Student may contact the instructor or department for information.
Textbooks:
https://bookstores.umn.edu/course-lookup/26486/1159

ClassInfo Links - Fall 2015 Marketing Classes

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