MKTG 6084 is also offered in Fall 2024
MKTG 6084 is also offered in Fall 2023
MKTG 6084 is also offered in Summer 2023
MKTG 6084 is also offered in Fall 2022
MKTG 6084 is also offered in Summer 2022
MKTG 6084 is also offered in Fall 2021
MKTG 6084 is also offered in Summer 2021
Fall 2015 | MKTG 6084 Section 050: Persuasion and Influence (31381)
- Instructor(s)
- Class Component:
- Lecture
- Credits:
- 2 Credits
- Grading Basis:
- A-F only
- Instructor Consent:
- No Special Consent Required
- Instruction Mode:
- In Person Term Based
- Times and Locations:
First Half of Term
UMTC, West Bank
Hanson Hall 1-111
UMTC, West Bank
Hanson Hall 1-111
UMTC, West Bank
Hanson Hall 1-111
- Also Offered:
- Course Catalog Description:
- Successful marketers, leaders and communicators must not only make the right decisions-they must also influence others. Successfully managing other people depends on managing the influence process. Doing this effectively requires understanding the psychology of persuasion. This course is about the science of influence & persuasion. Through deeper understanding of human psychology, you will learn scientifically-tested and practical tools to become more influential in your dealings with consumers, clients, coworkers, & managers. Through a mix of lecture, discussion, reading, reflection, and experiential exercises, you will master the tools to be able to mobilize others by strategically crafting your communications. prereq: MBA 6210, MBA student
- Class Notes:
- This class meets Sept 18, 25, and 26th only. 8am-5pm. This course was previously offered as MKTG 6090 in summer 2014 & fall 2014. Students who took this course under MKTG 6090 will not be able to receive credit for MKTG 6084
- Class Description:
- Student may contact the instructor or department for information.
- Textbooks:
- https://bookstores.umn.edu/course-lookup/31381/1159
ClassInfo Links - Fall 2015 Marketing Classes