ClassInfo - Fall 2015 Marketing Classes

Fall 2015 | MKTG 6078 Section 060: Integrated Marketing Communications (15099)

Instructor(s): John Marinovich
Class Component:: Lecture
Credits:: 4 Credits
Grading Basis:: A-F only
Instructor Consent:: No Special Consent Required
Instruction Mode:: In Person Term Based
Times and Locations:: Regular Academic Session

09/08/2015 - 12/16/2015

Mon 05:45PM - 09:05PM

UMTC, West Bank

Carlson School of Management 1-143

Course Catalog Description:: Managing communication. Advertising, sales promotion, public relations, direct marketing. Setting communications objectives/budgets, media selection, creative strategy, sales promotion techniques. prereq: MBA 6210, MBA student
Class Description:: This course is organized around the eight main areas of integrated marketing communications; 1) Marketing Objectives; 2) Situation Analysis; 3) Research Strategies; 4) Consumer Behavior; 5) Message Strategies; 6) Creative Strategies; 7) Media Strategies and 8) Promotion Strategies. Students will be expected to apply critical thinking to understand the 'big picture', assess marketing opportunities, define strategies and evaluate integrated campaigns. The objectives of this course are; 1) to increase understanding of the important issues in planning and evaluating integrated marketing communication campaigns and 2) to apply the appropriate theories, models and other tools to make better marketing communication decisions.
Textbooks:: https://bookstores.umn.edu/course-lookup/15099/1159
Instructor Supplied Information Last Updated:: 30 August 2011

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