MKTG 6055 is also offered in Spring 2025
MKTG 6055 is also offered in Spring 2024
MKTG 6055 is also offered in Spring 2023
MKTG 6055 is also offered in Spring 2022
Fall 2015 | MKTG 6055 Section 060: Buyer Behavior (18912)
- Instructor(s)
- Class Component:
- Lecture
- Credits:
- 4 Credits
- Grading Basis:
- A-F only
- Instructor Consent:
- No Special Consent Required
- Instruction Mode:
- In Person Term Based
- Times and Locations:
Regular Academic Session
UMTC, West Bank
Carlson School of Management 1-123
- Also Offered:
- Course Catalog Description:
- Application of behavioral sciences to understanding buyer behavior. Perceptions, memory, affect, learning, persuasion, motivation, behavioral decision theory, social/cultural influences, managerial implications. Emphasizes class discussion. prereq: MBA 6210, MBA student
- Class Description:
- Student may contact the instructor or department for information.
- Textbooks:
- https://bookstores.umn.edu/course-lookup/18912/1159
ClassInfo Links - Fall 2015 Marketing Classes