ClassInfo - Fall 2015 Information and Decision Sci Classes

Fall 2015 | IDSC 6455 Section 050: Web 2.0: The Business of Social Media (25045)

Instructor(s): Yuqing Ren
Class Component:: Lecture
Credits:: 2 Credits
Grading Basis:: A-F only
Instructor Consent:: No Special Consent Required
Instruction Mode:: In Person Term Based
Times and Locations:: Second Half of Term

11/20/2015 - 12/11/2015

Fri 08:00AM - 05:00PM

UMTC, West Bank

Carlson School of Management 2-233

Course Catalog Description:: Business use of social media. Web 2.0/driving forces, social media marketing/advertising, engaging customers, peer production/open innovation. Ways businesses can leverage social media to foster collaboration, engage customers, build brand loyalty. prereq: MBA student
Class Notes:: This course will meet: 11/20, 12/4 and 12/11 only. 8am-5pm
Class Description:: Student may contact the instructor or department for information.
Textbooks:: https://bookstores.umn.edu/course-lookup/25045/1159

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