Fall 2019  |  MKTG 6050 Section 050: Marketing Analytics: Managerial Decisions (33264)

Class Component:
2 Credits
Grading Basis:
A-F only
Instructor Consent:
No Special Consent Required
Instruction Mode:
In Person Term Based
Times and Locations:
Regular Academic Session
Sat 08:00AM - 05:00PM
UMTC, West Bank
Carlson School of Management L-117
Sat 08:00AM - 05:00PM
UMTC, West Bank
Carlson School of Management L-117
Sat 08:00AM - 05:00PM
UMTC, West Bank
Carlson School of Management L-117
Enrollment Status:
Open (16 of 46 seats filled)
Also Offered:
Course Catalog Description:
Modern marketers use data to drive decisions. This course teaches students a suite of analytic tools to make strategic decisions. Focusing on learning how to apply specific analytic tools to different managerial challenges, students will learn how to leverage data to perform market analyses, segmentation and targeting, customer value assessment, brand management, new product development, and other tasks. Students will be able to apply the learned skills to their work immediately to produce data-driven insights and develop strategic recommendations.
Class Notes:
This class meets: 10/12, 10/19 & 10/26 only. 8am-5pm http://classinfo.umn.edu/?MKTG6050+Fall2019
Class Description:
The main goal of the course is to teach students to use certain methods of quantitative analytics as a systematic and analytical approach to business decision making. An analytical approach will enable students to: identify alternative business options and actions; calibrate the opportunity costs associated with each option; and choose one or more options that have the highest likelihood of helping decision makers achieve their business goals.
The course will be a combination of lectures, exercises, and case discussions. Lectures will cover the concepts and models you need to understand and apply the scientific approach to business decision making. The application of these concepts to practice will be illustrated in the cases, readings, and the examples/exercises. Several business decision making concepts will be covered and operationalized in the course, such as segmentation, targeting, positioning, and marketing resource allocation. Through the software tools, you will have hands-on opportunities to apply the concepts and models to resolve real-life business problems.
The course assumes a working knowledge of basic statistics. We will use Microsoft Excel as our primary statistical software. Please make sure your laptop is installed with Excel prior to our first class.
Who Should Take This Class?:
This course is reserved for MBA students. If you are a non-MBA student seeking to take this course, fill out the petition form found at goo.gl/9Y9PR5. Additional information, including petition deadlines, can be found at http://carlsonschool.umn.edu/degrees/master-business-administration/part-time-mba/admissions/mba-course-petition-form
Instructor Supplied Information Last Updated:
8 February 2017

ClassInfo Links - Fall 2019 Marketing Classes Taught by Tony Cui

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