MKTG 4076 is also offered in Spring 2025
MKTG 4076 is also offered in Fall 2024
MKTG 4076 is also offered in Spring 2024
MKTG 4076 is also offered in Fall 2023
MKTG 4076 is also offered in Spring 2023
MKTG 4076 is also offered in Fall 2022
MKTG 4076 is also offered in Spring 2022
MKTG 4076 is also offered in Fall 2021
Fall 2019 | MKTG 4076 Section 001: Digital Marketing (31435)
- Instructor(s)
- Class Component:
- Lecture
- Credits:
- 2 Credits
- Grading Basis:
- A-F only
- Instructor Consent:
- No Special Consent Required
- Instruction Mode:
- In Person Term Based
- Times and Locations:
Second Half of Term
Mon,
Wed 11:50AM - 01:30PM
UMTC, West Bank
Carlson School of Management 1-143
- Enrollment Status:
Closed (47 of 48 seats filled)
- Also Offered:
- Course Catalog Description:
- The Internet and digital technologies have continued to alter the way consumers search information, make transactions, and share experiences, as well as the way firms market towards and engage with consumers. In today's digital era, it is imperative for marketers to understand how to gain a competitive edge by leveraging digital media to set targeting strategies and implement the marketing mix. This course will provide a structured framework to introduce students to the most up-to-date tactics, applications, and trends in digital marketing. The course is organized around three main sections developed by the instructor: - Internet marketing, which explores the impact of Internet on (1) consumer behaviors and (2) advertising strategies. - Social marketing, which focuses on (1) the formation of online social networks and (2) social media analytics. - Mobile marketing, which examines (1) location-based targeting and (2) the management of omni-channel marketing. prereq: Mktg 3010
- Class Description:
- Student may contact the instructor or department for information.
- Textbooks:
- https://bookstores.umn.edu/course-lookup/31435/1199
ClassInfo Links - Fall 2019 Marketing Classes