Summer 2019  |  MKTG 6090 Section 050: Marketing Topics -- Transforming Ideas into a Market Strategy (87516)

Instructor(s)
Class Component:
Lecture
Credits:
2 Credits (4 Credits max.)
Grading Basis:
A-F only
Instructor Consent:
No Special Consent Required
Instruction Mode:
In Person Term Based
Class Attributes:
Topics Course
Times and Locations:
Second Half of Term
 
07/12/2019
Fri 08:00AM - 05:00PM
UMTC, West Bank
Carlson School of Management 1-132
 
07/19/2019
Fri 08:00AM - 05:00PM
UMTC, West Bank
Carlson School of Management 1-132
 
07/26/2019
Fri 08:00AM - 05:00PM
UMTC, West Bank
Carlson School of Management 1-132
Enrollment Status:
Open (13 of 48 seats filled)
Also Offered:
Course Catalog Description:
Selected topics/problems of current interest considered in depth. prereq: MBA 6210, MBA students
Class Notes:
This course develops a critical skill for any marketer, manager, or consultant - creating a concrete strategic plan to capture market opportunities. Students will gain hands-on experience using a structured framework to evaluate a market opportunity, and then to develop an ongoing market strategy. The end result will be a new ability to create persuasive marketing plans, using a mix of qualitative and quantitative analyses, that ultimately gain management support for strategic recommendations. The specific skills gained will include (i) identifying a new opportunity in terms of unmet customer needs and potential category size; (ii) creating a market strategy that defines the target, value proposition, and competitive advantage; (iii) developing an execution plan to include product features, pricing, advertising, and distribution; and (iv) projecting future financial results by forecasting the rate of market adoption and assuming a cost structure. Students may find it beneficial to have already taken MKTG 6088 or to take it concurrently.
Class Description:
Student may contact the instructor or department for information.
Textbooks:
https://bookstores.umn.edu/course-lookup/87516/1195

ClassInfo Links - Summer 2019 6000 Level Marketing Classes Taught by Joseph Redden

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