2 classes matched your search criteria.

Fall 2019  |  MKTG 4072 Section 001: Marketing-in-Action: Marketing Practicum (22829)

Instructor(s)
Class Component:
Lecture
Credits:
4 Credits
Grading Basis:
A-F or Audit
Instructor Consent:
No Special Consent Required
Instruction Mode:
In Person Term Based
Times and Locations:
Regular Academic Session
 
09/03/2019 - 12/11/2019
Tue, Thu 08:00AM - 09:40AM
UMTC, West Bank
Carlson School of Management 1-114
Enrollment Status:
Closed (46 of 46 seats filled)
Also Offered:
Course Catalog Description:
This course focuses on what marketers do in real-life. Each week begins with guidance on approaching a typical task, then developing recommendations by working in groups during class with ongoing feedback from the instructor, and concluding with a short presentation. Weekly topics may include identifying marketing challenges (ala Shark Tank), segmenting customers, pricing a product, and developing an advertising plan. The course concludes with a multi-week, interactive simulation in which students compete in groups as they manage a product. prereq: MKTG 3001 and SCO 2550 or equivalent statistics course; OR CSOM Major OR NonMajor OR Acct Cert, Housing Studies, Retail Merch, Bio Prod (Mktg subplan), OR Journalism
Class Description:
Student may contact the instructor or department for information.
Textbooks:
https://bookstores.umn.edu/course-lookup/22829/1199

Fall 2019  |  MKTG 4072 Section 002: Marketing-in-Action: Marketing Practicum (22830)

Instructor(s)
Class Component:
Lecture
Credits:
4 Credits
Grading Basis:
A-F or Audit
Instructor Consent:
No Special Consent Required
Instruction Mode:
In Person Term Based
Times and Locations:
Regular Academic Session
 
09/03/2019 - 12/11/2019
Tue, Thu 09:55AM - 11:35AM
UMTC, West Bank
Carlson School of Management 1-114
Enrollment Status:
Closed (46 of 46 seats filled)
Also Offered:
Course Catalog Description:
This course focuses on what marketers do in real-life. Each week begins with guidance on approaching a typical task, then developing recommendations by working in groups during class with ongoing feedback from the instructor, and concluding with a short presentation. Weekly topics may include identifying marketing challenges (ala Shark Tank), segmenting customers, pricing a product, and developing an advertising plan. The course concludes with a multi-week, interactive simulation in which students compete in groups as they manage a product. prereq: MKTG 3001 and SCO 2550 or equivalent statistics course; OR CSOM Major OR NonMajor OR Acct Cert, Housing Studies, Retail Merch, Bio Prod (Mktg subplan), OR Journalism
Class Description:
Student may contact the instructor or department for information.
Textbooks:
https://bookstores.umn.edu/course-lookup/22830/1199

ClassInfo Links - Fall 2019 4000 Level Marketing Classes Taught by Joseph Redden

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