2 classes matched your search criteria.

Fall 2019  |  MKTG 6075 Section 001: Pricing Strategy (22443)

Instructor(s)
Class Component:
Lecture
Credits:
4 Credits
Grading Basis:
A-F only
Instructor Consent:
No Special Consent Required
Instruction Mode:
In Person Term Based
Times and Locations:
Regular Academic Session
 
09/03/2019 - 12/11/2019
Mon, Wed 09:55AM - 11:35AM
UMTC, West Bank
Carlson School of Management 1-132
Enrollment Status:
Closed (48 of 48 seats filled)
Also Offered:
Course Catalog Description:
Framework for assessing pricing decisions. Pricing in business-to-business markets, consumer goods markets, services, and not-for-profit companies. prereq: MBA 6210, MBA student
Class Notes:
http://classinfo.umn.edu/?MKTG6075+Fall2019
Class Description:
"Most executives name pricing as their major challenge and their major weakness" (Kotler)
"For marketing strategist, [pricing] is the moment of truth - all of marketing comes to focus on the pricing decision" (Corey)
The purpose of this course is to present a framework that can help you handle these pricing challenges, or moments of truth, more effectively throughout your business career. The course provides a customer perspective - we study such issues as economic value, price sensitivity, price perceptions, and fairness. From a company perspective we study such issues as costs, profitability and capabilities. From a competitive perspective we study such issues as price wars and price leadership. We also discuss the role of collaborators, such as channels of distribution, government and the media. Along the way we'll study pricing in a variety of settings, including business-to-business markets, consumer packaged goods, medical industry, services, new products, etc. Throughout we'll learn and apply marketing theory, and try to have some fun.
Who Should Take This Class?:
This course is reserved for MBA students. If you are a non-MBA student seeking to take this course, fill out the petition form found at goo.gl/9Y9PR5. Additional information, including petition deadlines, can be found at http://carlsonschool.umn.edu/degrees/master-business-administration/part-time-mba/admissions/mba-course-petition-form
Learning Objectives:
Participants will demonstrate their ability to apply tools like customer economic value, price sensitivity analysis, profitability analyses, and competitive analysis through exercises and cases.
Participants will demonstrate their ability to communicate their ability to make price decisions by engaging in class discussions of exercises and cases.
Participants will demonstrate their ability to synthesize and apply their understanding of pricing by diagnosing a number of pricing exercises and case studies using concepts developed in class related to costs, value, competitors and channels to make concrete qualitative and quantitative recommendations
Textbooks:
https://bookstores.umn.edu/course-lookup/22443/1199
Instructor Supplied Information Last Updated:
8 February 2017

Fall 2019  |  MKTG 6075 Section 090: Pricing Strategy (22732)

Instructor(s)
Class Component:
Lecture
Credits:
4 Credits
Grading Basis:
A-F only
Instructor Consent:
No Special Consent Required
Instruction Mode:
In Person Term Based
Times and Locations:
Regular Academic Session
 
09/03/2019 - 12/11/2019
Wed 05:45PM - 09:05PM
UMTC, West Bank
Carlson School of Management 1-142
Enrollment Status:
Open (46 of 48 seats filled)
Also Offered:
Course Catalog Description:
Framework for assessing pricing decisions. Pricing in business-to-business markets, consumer goods markets, services, and not-for-profit companies. prereq: MBA 6210, MBA student
Class Notes:
http://classinfo.umn.edu/?MKTG6075+Fall2019
Class Description:
"Most executives name pricing as their major challenge and their major weakness" (Kotler)
"For marketing strategist, [pricing] is the moment of truth - all of marketing comes to focus on the pricing decision" (Corey)
The purpose of this course is to present a framework that can help you handle these pricing challenges, or moments of truth, more effectively throughout your business career. The course provides a customer perspective - we study such issues as economic value, price sensitivity, price perceptions, and fairness. From a company perspective we study such issues as costs, profitability and capabilities. From a competitive perspective we study such issues as price wars and price leadership. We also discuss the role of collaborators, such as channels of distribution, government and the media. Along the way we'll study pricing in a variety of settings, including business-to-business markets, consumer packaged goods, medical industry, services, new products, etc. Throughout we'll learn and apply marketing theory, and try to have some fun.
Who Should Take This Class?:
This course is reserved for MBA students. If you are a non-MBA student seeking to take this course, fill out the petition form found at goo.gl/9Y9PR5. Additional information, including petition deadlines, can be found at http://carlsonschool.umn.edu/degrees/master-business-administration/part-time-mba/admissions/mba-course-petition-form
Learning Objectives:
Participants will demonstrate their ability to apply tools like customer economic value, price sensitivity analysis, profitability analyses, and competitive analysis through exercises and cases.
Participants will demonstrate their ability to communicate their ability to make price decisions by engaging in class discussions of exercises and cases.
Participants will demonstrate their ability to synthesize and apply their understanding of pricing by diagnosing a number of pricing exercises and case studies using concepts developed in class related to costs, value, competitors and channels to make concrete qualitative and quantitative recommendations
Textbooks:
https://bookstores.umn.edu/course-lookup/22732/1199
Instructor Supplied Information Last Updated:
8 February 2017

ClassInfo Links - Fall 2019 6000 Level Marketing Classes Taught by Mark Bergen

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