5 classes matched your search criteria.

Summer 2018  |  MKTG 3001 Section 020: Principles of Marketing (83611)

Instructor(s)
John Clapham (Proxy)
Class Component:
Lecture
Credits:
3 Credits
Grading Basis:
A-F or Audit
Instructor Consent:
No Special Consent Required
Instruction Mode:
In Person Term Based
Times and Locations:
Regular Academic Session
 
06/11/2018 - 08/03/2018
Mon, Wed 05:45PM - 08:15PM
UMTC, West Bank
Carlson School of Management 2-215
Enrollment Status:
Open (10 of 65 seats filled)
Also Offered:
Course Catalog Description:
Introduction to terms, concepts, and skills for analyzing marketing problems. Factors outside the organization affecting its product, pricing, promotion, and distribution decisions. Cases from actual organizations. prereq: ECON 1101
Class Description:
The student will learn the basic marketing concepts that drive corporate marketing strategy and will apply them through use classroom discussion, team presentations,guest speakers and video discussion techniques. Key Twin Cities Marketing Executives will make guest appearances throughout the semester to share their career experiences, techniques and ideas for marketing success in a challenging global corporate world. Students will learn, present and and apply marketing principles and their ideas in front of the class. Being able to present and apply ideas are a key ingredient to your future success in business. This is a "no penalty zone" for the student to learn and try their individually learned marketing techniques to establish their own style of applying marketing principles. Many of the reading materials and weekly chapter readings will be supplemented with lecture/discussion sessions from the instructor's experiences in the current business world. The goal is to make the text relevant to current business conditions. Reading the weekly chapters and completing quizzes will be critical for the on-going progress of the student and meeting of course objectives. Therefore, balancing depth and breadth of the chapter readings will be important an important objective to ensuring the course provides real world relevance.
Grading:
30% Midterm Exam
15% Final Exam
30% Quizzes
15% In-class Presentations
10% Class Participation
Exam Format:
Multiple Choice
Class Format:
30% Lecture
70% Discussion
Workload:
15-20 Pages Reading Per Week
3 Exam(s)
Textbooks:
https://bookstores.umn.edu/course-lookup/83611/1185
Instructor Supplied Information Last Updated:
21 May 2007

Summer 2018  |  MKTG 3001 Section 301: Principles of Marketing (83654)

Instructor(s)
Class Component:
Lecture
Credits:
3 Credits
Grading Basis:
A-F or Audit
Instructor Consent:
No Special Consent Required
Instruction Mode:
Completely Online
Class Attributes:
College of Continuing Education
Online Course
Times and Locations:
ODL Extended Reg Acad Session
 
05/21/2018 - 08/24/2018
12:00AM - 12:00AM
Off Campus
Virtual Rooms ONLINEONLY
Enrollment Status:
Open (27 of 35 seats filled)
Also Offered:
Course Catalog Description:
Introduction to terms, concepts, and skills for analyzing marketing problems. Factors outside the organization affecting its product, pricing, promotion, and distribution decisions. Cases from actual organizations. prereq: ECON 1101
Class Notes:
For more course details, see https://plus.google.com/b/101253660380465076591/101253660380465076591/about After 11:59 Friday of the first week of the term, registration is closed and requires instructor permission.
Class Description:
This is a fully online section offered through Online and Distance Learning (ODL), College of Continuing Education. Visit "Class URL" for ODL policies, including fee and financial aid information. You work independently, not as part of a student group. After taking this course, you'll never look at marketing--whether in the form of advertising, retailing, or personal selling--in quite the same way. You will be introduced to terms, concepts, and skills needed for analyzing marketing problems. The course will help you explore those factors outside an organization that affect its product, pricing, promotion, and distribution decisions. We will analyze, describe, and discuss cases from actual organizations. At the conclusion of this course, you should be able to: --apply key marketing terms and concepts; --understand and apply the marketing process; --describe how marketing affects our lives; --develop basic analytical skills used in making marketing-related decisions; --discuss marketing strategy alternatives; and --integrate all marketing elements into a written proposal for a marketing plan.
Grading:
Other Grading Information: See attached syllabus
Exam Format:
multiple choice and short answer questions
Class Format:
Online
Workload:
Other Workload: See attached syllabus
Textbooks:
https://bookstores.umn.edu/course-lookup/83654/1185
Instructor Supplied Information Last Updated:
27 March 2014

Summer 2018  |  MKTG 6084 Section 050: Persuasion and Influence (83683)

Instructor(s)
Class Component:
Lecture
Credits:
2 Credits
Grading Basis:
A-F only
Instructor Consent:
No Special Consent Required
Instruction Mode:
In Person Term Based
Times and Locations:
Extended Regular Session
 
06/15/2018
Fri 08:00AM - 05:00PM
UMTC, West Bank
Hanson Hall 1-109
 
06/22/2018
Fri 08:00AM - 05:00PM
UMTC, West Bank
Hanson Hall 1-109
 
06/23/2018
Sat 08:00AM - 05:00PM
UMTC, West Bank
Hanson Hall 1-109
Enrollment Status:
Closed (50 of 65 seats filled)
Also Offered:
Course Catalog Description:
Successful marketers, leaders and communicators must not only make the right decisions-they must also influence others. Successfully managing other people depends on managing the influence process. Doing this effectively requires understanding the psychology of persuasion. This course is about the science of influence & persuasion. Through deeper understanding of human psychology, you will learn scientifically-tested and practical tools to become more influential in your dealings with consumers, clients, coworkers, & managers. Through a mix of lecture, discussion, reading, reflection, and experiential exercises, you will master the tools to be able to mobilize others by strategically crafting your communications. prereq: MBA 6210, MBA student
Class Notes:
This course will meet: June 15, 22 & 23 only. 8am-5pm. This course was previously offered as MKTG 6090 in Summer 2014 & Fall 2014. Students who took this course under MKTG 6090 will not be able to receive credit for MKTG 6084. http://classinfo.umn.edu/?term=1189&institution=UMNTC&subject=MKTG&catalog_nbr=6084 enrollment closes for this course on 5/20/18
Class Description:
The ability to influence others and communicate persuasively is critical to a marketer's effectiveness. In this class you will learn about tools to influence, inspire, and shape others' behavior. Through a mix of lecture, discussion, and experiential exercises, you will master practical tools to become more persuasive and influential.
Who Should Take This Class?:
This course is reserved for MBA students. If you are a non-MBA student seeking to take this course, fill out the petition form found at goo.gl/9Y9PR5. Additional information, including petition deadlines, can be found at http://carlsonschool.umn.edu/degrees/master-business-administration/part-time-mba/admissions/mba-course-petition-form
Learning Objectives:
 Learn the principles of persuasion
 Harness the latest scientific evidence to create powerful, ethical, and lasting influence
 Understand the psychology of the influence process
 Master a practical toolkit for crafting strategic communications
By completing this course, students will (1) gain a greater understanding of the psychology of persuasion, (2) become expert at identifying opportunities to be leveraged in any persuasion situation, (3) develop a sense for how to strategically approach the persuasion process, and (4) learn a master persuasion toolkit.
Textbooks:
https://bookstores.umn.edu/course-lookup/83683/1185
Instructor Supplied Information Last Updated:
16 February 2017

Summer 2018  |  MKTG 6085 Section 050: Harnessing Consumer Irrationality (83715)

Instructor(s)
Class Component:
Lecture
Credits:
2 Credits
Grading Basis:
A-F only
Instructor Consent:
No Special Consent Required
Instruction Mode:
In Person Term Based
Times and Locations:
Extended Regular Session
 
07/27/2018
Fri 08:00AM - 05:00PM
UMTC, West Bank
Carlson School of Management 1-135
 
07/28/2018
Sat 08:00AM - 05:00PM
UMTC, West Bank
Carlson School of Management 1-135
 
08/03/2018
Fri 08:00AM - 05:00PM
UMTC, West Bank
Carlson School of Management 1-135
Enrollment Status:
Closed (32 of 48 seats filled)
Also Offered:
Course Catalog Description:
People do surprising and funny things. Business leaders, policy makers, and scientists long have been interested in why people do what they do, and for a long time that interest has fallen under the rubric of a 'rational man' model. It is now clear that the rational model is imperfect, at best. This course takes a look at the less rational side of life, studying the shortcuts, the low road, and the error-prone processes that enable people to feel, decide, and act efficiently - despite costs to rationality. For most of the past 200 years, most of what organizations, politicians, and well-meaning people did in order to make consumers change their behavior consisted of what might be called "shoves" - heavy-handed, choice-restricting, highly-incentivized, information-dense treatments that basically told consumers what to do (or else!). Those, by and large, do not work. Not only do they not work, they are costly and can even make the unwanted behavior emerge even more than before the shove by creating boomerang or counterproductive effects.
Class Notes:
This course meets: 7/27, 7/28 & 8/3, 8am-5pm. Credit will not be granted if credit has been received for MKTG 6090 "The Surprising, Sometimes Irrational Behavior of Consumers" with Kathleen Vohs. http://classinfo.umn.edu/?term=1185&institution=UMNTC&subject=MKTG&catalog_nbr=6085
Class Description:
People do surprising and funny things. Scientists long have been interested in why people do what they do, and for a long time that interest has fallen under the rubric of a ‘rational man' model. Scientists now know that the rational model is imperfect, at best. This course takes a look at the less rational side of life, studying the shortcuts, the low road, and the error-prone processes that enable people to feel, decide, and act efficiently - despite costs to rationality. This course draws in Nobel prize winning research in behavioral economics, as well as social psychology, personality psychology, and judgment and decision making.
Who Should Take This Class?:
This interdisciplinary course will be particularly relevant to students with interests in Marketing, Strategy, Behavioral Finance, Policy, General Management, and Behavioral Sciences (such as communications, psychology, sociology). Topics covered likely will include: Rationality and violations of rationality, choice complexity, intertemporal choice, emotional influences on choice, spending and savings behavior, and choice architecture.
This course is reserved for MBA students. If you are a non-MBA student seeking to take this course, fill out the petition form found at goo.gl/9Y9PR5. Additional information, including petition deadlines, can be found at http://carlsonschool.umn.edu/degrees/master-business-administration/part-time-mba/admissions/mba-course-petition-form
Learning Objectives:
The goals of this course are twofold - a) to study basic principles underlying people's feelings, thoughts, and behaviors, b) To apply the principles to various aspects of business and policy.
Textbooks:
https://bookstores.umn.edu/course-lookup/83715/1185
Instructor Supplied Information Last Updated:
16 February 2017

Summer 2018  |  MKTG 6088 Section 070: Strategic Marketing (83737)

Instructor(s)
Class Component:
Lecture
Credits:
2 Credits
Grading Basis:
A-F only
Instructor Consent:
No Special Consent Required
Instruction Mode:
Completely Online
Class Attributes:
Online Course
Times and Locations:
Extended Regular Session
 
07/10/2018 - 08/26/2018
Off Campus
Virtual Rooms ONLINEONLY
Enrollment Status:
Open (43 of 48 seats filled)
Also Offered:
Course Catalog Description:
Determining product-markets where organization should compete. Sustainable competitive advantage. Matching marketing strategy with environment. Coordinating marketing, other business functions. Organizing marketing function/management. prereq: MBA 6210, MBA student
Class Notes:
http://classinfo.umn.edu/?term=1185&institution=UMNTC&subject=MKTG&catalog_nbr=6088
Class Description:
Determining product-markets where organization should compete. Sustainable competitive advantage. Matching marketing strategy with environment. Coordinating marketing, other business functions. Organizing marketing function/management.
Who Should Take This Class?:
This course is reserved for MBA students. If you are a non-MBA student seeking to take this course, fill out the petition form found at goo.gl/9Y9PR5. Additional information, including petition deadlines, can be found at http://carlsonschool.umn.edu/degrees/master-business-administration/part-time-mba/admissions/mba-course-petition-form
Textbooks:
https://bookstores.umn.edu/course-lookup/83737/1185
Instructor Supplied Information Last Updated:
8 February 2017

ClassInfo Links - Summer 2018 Marketing Classes

To link directly to this ClassInfo page from your website or to save it as a bookmark, use:
http://classinfo.umn.edu/?acad_group=TCSM&subject=MKTG&term=1185
To see a URL-only list for use in the Faculty Center URL fields, use:
http://classinfo.umn.edu/?acad_group=TCSM&subject=MKTG&term=1185&url=1
To see this page output as XML, use:
http://classinfo.umn.edu/?acad_group=TCSM&subject=MKTG&term=1185&xml=1
To see this page output as JSON, use:
http://classinfo.umn.edu/?acad_group=TCSM&subject=MKTG&term=1185&json=1
To see this page output as CSV, use:
http://classinfo.umn.edu/?acad_group=TCSM&subject=MKTG&term=1185&csv=1
Schedule Viewer
8 am
9 am
10 am
11 am
12 pm
1 pm
2 pm
3 pm
4 pm
5 pm
6 pm
7 pm
8 pm
9 pm
10 pm
s
m
t
w
t
f
s
?
Class Title